Performance of Top 5 Reference Apps on Unified Platform in Madagascar - Q4 2023

In Q4 2023, the leading reference apps in Madagascar showed varied performance in terms of weekly downloads and active user trends. Here’s an overview of their performance:

Ny Baiboliko experienced steady weekly downloads throughout the quarter. Starting with 278 downloads in the week of September 25, the app saw minor fluctuations, peaking at 329 downloads in the week of December 25.

French-English dict. - DIC-o had a consistent download rate, beginning with 140 downloads in late September and ending the quarter with 106 downloads. The highest number of weekly downloads was 171 in the week of October 2.

Google Translate showed significant activity during the quarter. Weekly downloads started at 1.2K in late September, peaking at 1.4K in early November, before a gradual decline to 790 by the end of December. Active users remained strong, with a peak of 58K in early November and closing the quarter at 54K.

Dictionnaire Français. maintained a steady download rate. The app began with 127 downloads in late September, peaking at 132 in mid-October, and ending the quarter with 94 downloads. Active users showed minor fluctuations, starting at 551 and closing at 529.

Lastly, Bible had a varied download trend. Starting at 257 downloads in late September, the app's downloads saw minor fluctuations, peaking at 265 in the week of December 25. Active users also showed an upward trend, starting at 6.9K and peaking at 7.4K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.